Databricks CustomerLake
I led the end-to-end design of CustomerLake, Databricks' native Customer Data Platform built for marketers. CustomerLake allows marketers to build a Customer 360, segment profiles into audiences, and sync those audiences to downstream tools like Meta Ads, Salesforce, and email engagement platforms. We launched CustomerLake at the Databricks Data + AI Summit in 2026, where I demoed the product live for the first time.