Lincoln Financial Group was looking for a way to extend their partnership with the Philadelphia Eagles beyond the naming rights of Lincoln Financial Field (’The Linc’). We worked to create a new digital campaign called The Game Plan that leveraged four main tactics: A four-part documentary series, a digital microsite called "The Virtual Linc”, an always-on social channel, and an animated explainer series called “The Financial Playbook”.
This miniseries followed four Eagles players at critical points in their career, highlighting challenges and successes they’re experiencing both on and off the field. We released each video on social media throughout the 2017 NFL season.
The Virtual Linc was a socially powered application that gave Eagles fans a chance to win eagles prizes every week during the season. Participants could take on the weekly challenge featuring Eagles trivia, post photos of their greatest eagles moments with loved ones, and much more.
The optimistic voice Eagles fans turn to for live game day analysis, behind-the-scenes coverage from key offseason events, news updates and opportunities to win premiere Eagles prizing.
This financial educational series played out as weekly animated short videos.